I posted this image on the right quite a while back, and it feels more appropriate now than ever before. I’m so incredibly concerned about the water issues in Joburg and what worries me most is everyone’s apparent indifference to it.
In environmental circles a few years ago, there were warnings of drought and predictions of water restrictions. No one outside of those circles really listened. Share a predictive date that’s 5 or 10 years away and it’s apparently so removed from anyone’s reality that it’s not taken seriously. There are theories out there that say the human brain isn’t able to take threats seriously until they are imminent – but now that we have the very real threat of a lack of water, the average Joe still doesn’t appear to be taking it seriously.
Yes, there have been a few news articles in the paper, and the odd interview on radio. There’s the odd water-related hashtag floating about and most people are aware of the 6am-6pm restrictions. What’s missing for me however are the conversations around it, the mobility of the masses around it, or support from media and business. Very few appear to be talking about this issue with any sense of urgency.
Don’t we care? Don’t we understand? Is it not newsworthy enough? Or am I just not tuned into the right channels?
Admittedly, I actively insulate myself from everyday news channels, but the pertinent issues always rise out of the noise for me to find out about. In fact, I’ve found it a very effective way of filtering out the bullshit. So, the fact that I don’t hear much about our water crisis without actively going to look for the info, worries me greatly. It feels like the water issue and social encouragement to behave responsibly with our water supply is not finding a way to be heard, shared and acted upon.
Am I alone in feeling this way? Please let me know – I’d love to be proven wrong on this issue. I’d love to hear that everyone else is as concerned as I am.